Educating EU Citizens and their Children on their Rights in the UK
Organisation: European External Action Service (EEAS)
Services: Creative Concept + Direction · Content Strategy · Copywriting
Services: Creative Concept + Direction · Content Strategy · Copywriting
In an effort to educate citizens of the European Union on their post-Brexit rights in the United Kingdom — in a fun and family-oriented way — the Delegation of the EU to the UK set about publishing a limited-edition children’s book.
Having come up with a name and narrative for the book (involving a family from the EU newly settled in the UK and their guide, the superhero Europa), as well as ideas for interactive activities that would educate and entertain readers, Lanceis worked closely with the client’s graphic designer and project manager to bring the book to life in a consistent, visually appealing, and easily intelligible way.
Featuring quizzes, stickers, colouring exercises, and more, We Got EU! The Super Fantastic Very Very Extraordinary European Cultural Activity Kit was distributed via the embassies of EU Member States in London.
Having come up with a name and narrative for the book (involving a family from the EU newly settled in the UK and their guide, the superhero Europa), as well as ideas for interactive activities that would educate and entertain readers, Lanceis worked closely with the client’s graphic designer and project manager to bring the book to life in a consistent, visually appealing, and easily intelligible way.
Featuring quizzes, stickers, colouring exercises, and more, We Got EU! The Super Fantastic Very Very Extraordinary European Cultural Activity Kit was distributed via the embassies of EU Member States in London.