Raising Awareness of Migrant Rights in the EU
Organisation: Directorate-General for Migration and Home Affairs (DG HOME)
Services: Creative Concept · Content Strategy · Copywriting
Services: Creative Concept · Content Strategy · Copywriting
Competing in a bid for a campaign on raising awareness of migrant rights in the EU (to be run by the Directorate-General for Migration and Home Affairs (DG HOME)), a Brussels-based consultancy tasked Lanceis with devising a creative concept and content strategy.
Using insights about attitudes towards migrants in the EU and how to change them in such contexts, as well as successful content marketing lessons from notable political campaigns, Lanceis generated a narrative concept to debunk popular myths and provided examples of the many ways in which it could be strategically realised.
Amongst other things, the content strategy included stories about ordinary migrants; entertaining videos addressing frequently asked questions; facts about famous migrants and their positive influence, particularly in the sphere of culture; ways to leverage the support of immigrant influencers; and various audience challenges.
Finally, to make its concept as concrete as possible, Lanceis also wrote copy for and designed advertisement mockups.
Using insights about attitudes towards migrants in the EU and how to change them in such contexts, as well as successful content marketing lessons from notable political campaigns, Lanceis generated a narrative concept to debunk popular myths and provided examples of the many ways in which it could be strategically realised.
Amongst other things, the content strategy included stories about ordinary migrants; entertaining videos addressing frequently asked questions; facts about famous migrants and their positive influence, particularly in the sphere of culture; ways to leverage the support of immigrant influencers; and various audience challenges.
Finally, to make its concept as concrete as possible, Lanceis also wrote copy for and designed advertisement mockups.